Thursday 17 July 2014

Chinese version of 'Running Man' reality game shows Part 1

Korea reality game show, Running Man,such a famous and long lasting show, do you think the show will become one of the strategy to target new market like international audiences (bigger area places) by imitating such a similar reality game show? 

yes! they are!

According to The Korea Herald (2014), here they have updated a news:


---A Chinese version of SBS popular variety show "Running Man" will be launched at the end of this year. SBS has chosen the Chinese Network Zhejiang TV as it would like to coproduce the Chinese Version of Running Man after negotiation. The top Chinese celebrities will be cast through the show while the filming crew for 
Korea Running Man will participate as well.---

The corporations between China and Korea will lead to different perspective view of values and attitudes among two different countries. There might be existence of pros and cons through this situation.
Pros
-might gain more audiences mainly international to watch the show
-understanding  deeper about culture of other country (China)  
-increase the communication skills between crews and team members that came from two  different countries and how to co-operate to run the show smoothly
Cons
Here is another Kpop news that show the cons:

--The well known reality game show, Running Man which under SBS in Korea has received a warning from the Korea Communications Standard Commission
On July,14, one of the members of Korea Celebrity f(x) Sulli is saying the Chinese swear word during the Running Man show 'Asian Dream Cup Race'. The footage about she pronouncing the swear word was broadcast during the show.After the news starring out, the staff has explained that "Sulli just imitating a word that she heard from someone and she does not know what the word meant and it was editing mistake of their part. ---

So, the swear word issue has showed that Sulli does not have any idea on the word that she speaks and maybe to her it is just a normal word.The misunderstanding about the culture of other country will drop the reputation of the victims just like the case above.This does not show a good sign of opening new market by imitating the same show in other country.

References:
Min-jin,K. (2014) Chinese Version of Running Man To Be Produced.The Korea Herald.[online] Available at: http://www.koreaherald.com/view.php?ud=20140530001472 [Accessed on 17th July 2014]

Oh!kpop (2013) 'Running Man' Receives Warning for Airing Chinese Swear Word. [online] Available at: 
http://www.ohkpop.com/121424/running-man-receives-warning-for-airing-chinese-swear-word [Accessed on 17th July 2014] 





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